My name is Elena I’m an Art Director and Designer. I've worked in a wide range of creative fields, from Graphic and Surface Design, Photoshoot Art Direction, mural painting to crafting commercials for national TV.
I have had the opportunity to provide my expertise in guiding the artistic vision of various projects across diverse industries. As a freelance art director, I create, design & produce concepts and campaigns. I bring ideas to life by creating the overall aesthetics, design elements, and visual direction. I work collaboratively and closely with clients and creative teams, I strive to deliver results that capture the essence of each project. Through my freelance work, I have gained invaluable experience in managing multiple projects simultaneously in the hospitality, fashion, retail, beauty markets adapting to different brand identities, and consistently delivering high-quality creative solutions like digital Art Direction, E-commerce Art Direction, Branding and Retail Experience Design.
When I'm not helping build other brands, you'll find me passionately working on my own creative side-project-obsession FERIA A place where my imagination takes center stage, where I can experiment, explore my artistic vision.
My Values:
Never miss a deadline.
Innovate, create, play and have fun with the work.
Always treat people with respect & kindness (everyone is going through something you don’t know).
Do the right thing.
Deliver the best quality work, nothing is done half heartedly.
If it’s not a hell yes, it’s a no.
Some meetings can and should be emails.